CREATIVE INITIATIVE & SERIES DEVELOPMENT
Beyond coverage, I develop scalable content concepts that drive recurring audience engagement and strengthen brand storytelling.
GENERATION FACE OFF
Conceptualized and produced a recurring digital series pairing students and faculty in trend-based generational challenges. Managed scripting, talent coordination, filming, and post-production.
STUDENT SPOTLIGHT
Developed interview-based feature series highlighting standout students across campuses. Executed filming, lighting setup, and social-first editing to increase community connection and engagement.
SCHOOL SPIRIT
Produced and hosted a recurring 'School Spirit' segment, serving as the sole field producer, interviewer, and editor. I conducted on-camera interviews with student organizations including cheer, dance, and student sections to showcase campus culture and drive community engagement through dynamic visual storytelling.
MASCOT SHOWCASE
Produced a viral personality-driven feature on the RGV’s 'most spirited' mascot, Charlie the Cougar. Orchestrated the filming, interviewing, and post-production to create a unique behind-the-scenes look at athletic spirit, demonstrating a versatile range in sports media production.
ATTENDANCE MATTERS
Directed and produced a viral Public Service Announcement (PSA) series for Edinburg CISD titled 'Attendance Matters.' By leveraging the parallel between classroom attendance and athletic commitment in track and soccer, the campaign achieved a combined reach of 660,000+ views, significantly amplifying the district’s student retention initiatives.
